Fail fast and frequently…and cheaply… so experiment, prototype and test it before become too expensive.
Tom Kelley, company IDEO’s CEO, 2011
As opposed to business planning teaching in experiential approach we teach students how to develop a prototype of their products or services. A prototype is an early sample, model, draft version of a product that allows student to experiment with their ideas. In business planning we try to forecast the future because we aim to plan revenues, user reactions to our product, and customer responses to marketing activities. But how can we do that without any real feedback from the field? Such a linear approach to business might be very expensive and even tragic for young start-ups which struggle with both financial and non-financial resources.
So, don’t wait and start teaching your students how to develop a prototype and test it among their potential users. Prototyping is about thinking by hands and showing our ideas with simple and easy to use materials. It is notabout aesthetics and details.
Some tips for prototyping sessions (from http://dschool.stanford.edu):
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