Also Edward de Bono presented a similar technique called Random entry. With a random entry we break obvious thinking patterns. The process is simple:
- Choose thinking challenge which needs new ideas.
- Find a random entry (word, picture, sound).
- Use the random entry as an inspiration for new ideas.
It is not important what the random entry is. It is important that it is truly random.
An example: we would like to find new ways to recognize employee performance. Random word for this challenge will be “kitchen.” Here are some associations that may come to our mind:
- Kitchen - eating - have a monthly recognition dinner with the CEO,
- Kitchen - toaster - pop into employees offices unexpectedly with a prize,
- Kitchen - activity centre - arrange to have many colleagues surround and thank employees for good work,
- Kitchen - chef - provide free catering service for a week.
Simple and efficient technique. So, next time try this instead of fighting with your brains when the same ideas keep coming up over and over.